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Do you know what a net promoter score is?

from ProRemodeler

Back in 2006, business expert Fred Reichheld came out with a book called "The Ultimate Question: Driving Good Profits and True Growth." His concept was an immediate sensation, and it’s changed how major companies all over the world think about survey results. I’ll explain the idea for anyone who’s not familiar with it. Did you ever notice that almost all customer satisfaction surveys have one question in common: “How likely are you to recommend [company] to a friend or colleague?” Well, there’s a good reason. more


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