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What stats reveal about travel behaviors by generation

from Sabre

Travel statistics reveal that a customer's generation can play a significant role in purchase habits. For travel suppliers, understanding the differences in Generation Xers, baby boomers and millennials is key to effective customer segmentation. "It's clear that age impacts desire and priorities," says Travel Pulse's Patrick Clarke, while admitting there are a "variety of factors" that shape preferences for travel decisions. Regardless, generational differences reveal a great deal about consumer behaviors and how you should adapt to trends in customer behavior. more

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