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6 lessons in CRM project management: What brands would do differently next time

from CMO

Customer relationship management (CRM) technology is a foundation platform for any organization trying to manage interactions with customers and prospects. But according to 2013 study from US-based Merkle, nearly two-thirds of CRM platforms fail their organizations because of a range of issues, stretching from insufficient systems to poor user adoption and utilization and sub-standard data quality. more

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