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BUSINESS 101: 11 Reasons Why Your Website Is Ineffective

from Inc.

If your website isn't achieving what you hoped for, one or more of at least 11 causes may be at fault:
  1. Your site doesn't work well on mobile devices. Most people who view your site will do so on a mobile device. Does your site load on all devices and browsers? Does it load quickly? Do your images and video load properly? Is your content legible? Do your conversion forms work and forward to the correct inbox? Don't assume.
  2. Your site isn't easily found. Getting it found requires you to build your brand by publishing quality content. Start with a content-marketing strategy.
  3. You don't know your audience. Know who your audience is. Conduct market research to test your assumptions.
  4. Your content lacks quality. Publishing inferior content damages a brand. Only publish content you're proud of.
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