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News Publishers are Going All-In on Google's AMP

from Digiday

Google's Accelerated Mobile Pages is set to launch Wednesday, and while some publishers took a cautious approach to Facebook's Instant Articles, they're going all in with Google's fast-loading article initiative. AMP is Google's open-source code to speed up the mobile Web pages and is seen as its answer to the walled garden of Facebook's Instant Articles, which launched last spring. more


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