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Chicago Tribune Replaces Premium Subscription With Metered Paywall

from Publishers Daily

The Chicago Tribune moved from a premium content strategy to a metered paywall, in an effort to increase digital subscriptions. The paywall gives nonsubscribers access to up to 10 articles per month on chicagotribune.com before being asked to subscribe. "Now, nonsubscribers can sample any story, up to that monthly limit, before deciding to subscribe," Tribune editors told readers. more


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