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How BuzzFeed Thinks About Data

from BuzzFeed

BuzzFeed's CEO, Jonah Peretti, started talking about the company's distributed strategy to internal teams in January 2015. Instead of focusing primarily on our website and apps, and using social networks as a way to send traffic to them, we were going to aggressively publish our content directly to platforms like YouTube, Facebook and Snapchat. This meant that our daily, weekly and monthly traffic reports tracking UVs and page views were obsolete. more

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