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Metrolinx hopes riders flock to half-off UPX

from Toronto Star

The province has slashed the fares on the struggling Union Pearson Express, conceding — nearly nine months after its launch — that there were too few riders to meet the train's targets. "We should have started with a lower price to introduce more people to (UPX). We had to build more awareness faster," said Metrolinx chair Robert Prichard after a special board meeting where the dramatic price reductions were unanimously approved. more

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