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Snapchat for social good

from From Marketing Land

Most marketers aren't on Snapchat because they assume it's just for teens. While teenagers make up a large part of the audience (45 percent), the number of older users is growing quickly. Over the last year in the U.S., Snapchat added 25- to 34-year-old users (103 percent) and 35-plus users (84 percent) faster than 18- to 24-year-old users (56 percent), according to a comScore study as reported in The Los Angeles Times. more

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