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Native Content: What Twitter's 10,000 Characters Would Mean for Media Companies

from Content Standard

Twitter recently added fuel to the native content fire with its announcement that the long-rumored 10,000-character Tweet is imminent. Last month, we examined what that length could mean for enterprises that have Twitter content strategies. This time, we look at whether this format change has fully initiated a publishers' race to the bottom —where media outlets are pitted against one another in a high-stakes game of chicken. more

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