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What retailers can learn from Indigo's remarkable renaissance

from Canadian Business

Indigo is a case study of what makes for a successful retailer in 2016. Yes, it's part of the digital herd, with online sales up by 18 per cent over the Christmas season. The company has also recognized that having an online presence takes care of those consumers who are fixated on convenience. But surviving in the bricks-and-mortar business is about something else: it means thinking of every reason that a customer might visit your store and then crossing "easy access to my products" from the list. more

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