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In the age of experience: The best brands tell better stories and make you a part of them

from Forbes

Only about 5 percent of the people in the room will remember the facts and figures we dole out in our next sales meetings or presentations. Sure, they look good on PowerPoint slides, but then again, who likes PowerPoint slides? If you'd rather be 10 times more memorable, try telling stories. From the time we're kids, whether it's our teachers, our grandparents, or our favorite movie, we're suckers for a good story. Yet for some reason, many brands still find this hard to understand, and instead drone on about facts, features and benefits. more


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