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3 big reasons why suspense is an effective storytelling technique

from Skyword

Many content marketers have already embraced such emotional genres as comedy, romance, adventure or weepies. They use stories to make audiences laugh or cry, to inspire them, or to make brands seem empathetic and relatable. But some innovative brand storytellers are now toying with another popular genre: suspense. Along with Toyota, companies like Coca-Cola and Target have recently released episodic content to tell stories that keep audiences engaged, while other brands have produced movie-inspired “trailers” to tease upcoming content. more


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