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How service design helps travel brands woo seemingly irrational customers

from Tnooz

Service design consultancies use design theory to find out what delights and frustrates your customers and then designs ways to map your customer's journeys, create or improve products, and enhance your guests' experiences. A case in point: Last year, a Finnish grocery story, Alepa, began taking online orders from travelers returning home by plane and made their groceries ready for pickup at a kiosk at Helsinki Airport. more

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