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How to uncover what truly matters to your members: Mapping a day in their life

from The Demand Networks

How many associations have been unpleasantly surprised at having to cancel a program that members or customers had asked for in a survey or in an answer to a direct question? They were so sure it would work! After all, it’s what the members said they wanted! So, why are they not responding? Why are they not flocking to the program you designed just for them — with their input? How did this program, which seemed like such a perfect fit, miss the target so badly? more

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