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The mobile frontier: Create frictionless content and help members engage

from Higher Logic

Part of creating member engagement -- discussions, content creation, connections -- is removing all the barriers you can. For optimal engagement, it’s important that there’s as little friction as possible, which isn’t as hard as you’d think. Beyond being a buzzword and a broad concept, engagement does actually affect your community’s bottom line. In an analysis, we found that, overall, organizations have a 22 percent member renewal rate. But if you look at just organizations with active online communities, the renewal rate soars to 78 percent. That really shows the power of engagement. more

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