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Join the USFA on March 23 for a webinar on fire safety messages for hard-to-reach audiences

from IAEM

Join the U.S. Fire Administration (USFA) on Mar. 23, 2:00-3:00 p.m. EDT, for a webinar on messaging: “Is Your Message Reaching Your Intended Audience?” Fire departments across the country have seen a slow, steady decline of fire deaths over the past decade. However, in most cases, safety messages are not reaching those who need them most: people with limited education and finances. This webinar explores how to effectively reach audiences, address perceptions, and change behavior through effective messages. A well-crafted message misses the mark if it does not reach its intended audience due to packaging and/or placement. The event is a part of the Fire is Everyone’s Fight™ Webinar Series. There is no cost and attendance is limited. Register today. more


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7701 Las Colinas Blvd., Ste. 800, Irving, TX 75063