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How to use analytics to understand and improve audience engagement

from Media Shift

When we talk about audience engagement, we can be talking about two things: 1. How we engage with our audience. 2. How our audience engages with our content. The first point has us looking at how people come to our site, whether by social or email or other avenues. The second point has us looking first at what type of people are coming to our site, and more specifically, are they new or returning visitors? more


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