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Associations face competition in niche executive networks

from Folio

Among the many services associations provide, there are four central ones: harness the collective power and knowledge of a market, offer educational events and other community-building functions, provide research and—with the bigger organizations—provide representation on Capitol Hill. All well and good, but the problem some associations are facing, particularly in transitional markets like media, is the membership begins to diverge into their own strategic and tactical realities. Broad-based representation and advocacy becomes much more difficult. more

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