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Ignite that spark in your members: Resources for using technology to engage association members

from Partners Preceptors

The Pareto Principal. You may not know exactly what it is, but you experience it all the time. Better known as the 80/20 rule, the Pareto Principal suggests that 20 percent of your members probably do 80 percent of the work. So how do you lighten the burden for the overextended 20% and at the same time create meaningful involvement for others? Consider using technology, existing technology in some cases and new technology in others, to engage and entice “the other 80 percent.” more


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