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The golden handcuffs: How success can trap you into complacency

from The Demand Networks

It is hard to think beyond business as usual when your products and processes generate steady streams of revenue. And this is the problem. Associations are flush with organizations whose success is narrowly defined, for example through membership and retention numbers as they relate to the sales of one product or product category. What is not being measured, however, includes factors such as: their customers’ levels of engagement; their organization's relevance to members’ strategic challenges and the solutions needed; their ability to constantly deepen their relationship to members and expand the value they provide to them; their capacity to adapt, innovate and reinvent the basis of their value proposition. more


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