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Survey: Online fundraising may diminish effectiveness of supporter communications

from From The Nonprofit Quarterly

A small survey of 114 leaders of nonprofits with budgets between $100,000 and $200,000 finds that 43 percent of respondents view online fundraising as only "somewhat effective" relative to traditional direct mail, and 35 percent say it is "not particularly effective." Only 3 percent see it as "highly effective," even given the cost considerations.

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