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Copy vs. content writing: What's the difference?

from The Content Standard by Skyword

When people think of life as a professional writer, they often imagine hotshot copywriters. These creatives are bouncing ideas off the wall, booking huge accounts, and generally impressing everyone around them with their ability to tell a compelling story that markets products. In today's digital landscape, content marketing has become just as (if not more) important than traditional copywriting. more


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