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Israel investing NIS 11 million in LGBT tourism


The Ministry of Tourism is preparing to invest an impressive NIS 11 million to promote LGBT tourism to Israel. The ministry is planning a campaign targeting multiple countries, including many in Europe, that is intended to promote Israel as a liberal country and entice members of the LGBT community to visit. Tourism Minister Yariv Levin confirmed that his ministry, in conjunction with external organizations and in collaboration with the Tel Aviv Municipality, is examining the marketing plan for the LGBT community. more

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