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How to calculate and explain the ROI of your association's private member community

from Socious

Regardless of the industry you are in, data is used to review the path you’re on, decide where your organization is going, and what road will take it there. Since they’re so influential, everyone wants to understand the numbers behind what’s being done, and your community is no exception. Your association’s board probably wants to know how the time you’re spending building relationships and the money you’re investing in engagement tools is helping organization. They want you to quantify your progress. Analytics are points on the roadmap to success, after all. more


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