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Navigate new EMV chip-card standards

from Mainebiz

If you have not transitioned your payment systems to comply with EMV chip-card standards, you are now liable for chargebacks related to counterfeit card fraud. You are not alone, despite the EMV liability shift date having already passed, many merchants held off as they were concerned about switching their systems during the busiest time of year — the holiday season, well past the October deadline. Although gaining momentum, many retailers are not prepared for the switch. Only 17 percent of Visa's merchants had converted to the new technology, though half are expected to by year's end, Visa CEO Charles Scharf said in an investor conference call in February. more

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