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News Companies Don't Need to Compromise Editorial Integrity for Native Advertising

from INMA

Native advertising, content marketing, advertorial ... whatever you call it, customers are turning to words and pictures as a method of getting their messages across more and more. Some people would say it’s the antidote to adblocking, which, obviously, it isn't, but it does help. The reality is, it works — and, yes, it needs to be labeled appropriately. more

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