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Five Answers with Tom Robinson, Coda Ventures

from NAA

NAA mediaXchange 2016 speaker Tom Robinson is co-founder and CMO of Coda Ventures, a media research firm specializing in newspaper ad effectiveness tracking. NAA caught up with Robinson to ask about the advertising accountability challenges facing newspapers and to share insights from Coda's syndicated Triad Newspaper Ad Effectiveness Service. Robinson will speak at NAA mediaXchange 2016 on Tuesday, April 19 at 2 p.m. as part of a panel on "The Value of Newspaper Preprints for Consumers and Advertisers." more

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