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How Keywee Uses Newspaper Stories to Find New Subscribers

from NAA

With growing emphasis on subscription revenue, it's increasingly important for newspapers to target and connect with those readers who will truly engage with their content and want to pay for premium access. Keywee, a 2016 NAA Accelerator Pitch Program winner, offers a software solution built to monetize the "drive-by" social media traffic. The tool utilizes advanced text-mining technology to determine the audience that will be most interested in, and most likely to act on, the content. more

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