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Data from 10,000 articles prove that content marketing really does work

from Forbes

Content marketing articles are capturing attention and engagement at a far higher rate than the few seconds that readers generally engage with a standard display or social newsfeed advertisement, according to an analysis of NewsCred data on content published on hundreds of marketers websites in the first quarter. That being said, if marketers want to reach larger audiences, they need to adapt their strategies to include paid distribution and further invest in pushing their articles through their owned channels, like email. more


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