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Here's Why Verizon Wants to Buy Yahoo So Badly

from Fortune

Yahoo reported its quarterly earnings on Tuesday, but the results were more or less drowned out by the steady drumbeat of rumors about who might acquire the company's core content businesses, which are on the block. At this point, Verizon is either at or near the top of most lists, if only because the telecom company seems to want a deal so badly. And why does a mobile telecom provider want to buy the core editorial business of a faded Internet portal? The short answer is advertising. more

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