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Why a Former Washington Post Editor Is Investing Money in Media Markets Abroad

from Ad Age

Marcus Brauchli has edited some of the leading American publications, but as co-founder and managing partner of investment firm North Base Media, he and his fellow partners are focused on putting money into emerging media markets abroad instead. "This is a very competitive market," he said of the U.S. media industry. "There's a lot of capital. There's a lot of people chasing the same few ideas. And in so much of the world, the opportunity to be the first provider of serious content, or the first provider of a certain kind of sports content in a big market, is to us more attractive than competing for a sliver of marketshare in the U.S." more


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