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Can Audio Go Viral on Facebook? NPR Finds Out

from Nieman Lab

Sharing audio on social media is hard to do. Stan Alcorn documented many of the struggles two years ago in a widely cited Digg story — and not a whole lot has changed since then. The fundamental challenges remain: It's hard to multitask with spoken-word audio when you're browsing other things. We still don't have a true "BuzzFeed for audio" to elevate clips with viral potential. more

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