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Data-driven ways to boost email marketing

from By Emma Fitzpatrick

Email marketing is the workhorse of the marketing world. It often works the hardest but doesn't get the attention that newer digital marketing tactics do. Yet email marketing has the highest conversation rate out of digital and print marketing efforts, found the Direct Marketing Association. Plus, the average ROI for every dollar spent on email marketing is $44.25. If email marketing feels like your ol' standby, freshen up your tactics and strategies this spring. It's worth investing in. more


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