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Nielsen: 75 percent of survey respondents say country of origin is most important

from Refrigerated & Frozen Foods

Nearly 75 percent of global respondents, on average, say a brand's country of origin is as important as or more important than nine other purchasing drivers, including selection/choice, price, function and quality, according to findings from the Nielsen Global Brand-Origin Survey. The new research examined whether consumers prefer goods produced by global/multinational brands (defined as those that operate in many markets) or by local players (those operating only in a single market — the respondent's home country), based on responses from more than 30,000 online respondents in 61 countries spanning 40 categories. more


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