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How Publishers Can Help Authors And Booksellers

from Publishers Weekly

Oh, publishers, you do love your promotional doodads. And we sometimes love them, too, but much of the time, they honestly don't help us promote and sell your books. You might play to your strengths by helping where we need it most. Publishers have entire departments devoted to creating marketing and promotional materials, whereas we stores often have small staffs with varying levels of artistic ability. more


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