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Why the tourist brochure is still surviving in the hotel lobby

from Skift

A new survey conducted by the Center for Marketing Technology at Bentley University suggests print isn't dead — at least not when it comes to providing visitor information to hotel guests. The "Hospitality Visitor Information Survey" found that 98 percent of the 1,560 hospitality professionals surveyed value printed visitor information for their guests, and 94 percent provide guests with brochures, leaflets, and flyers. The hospitality professionals surveyed included concierge and front desk staff from the U.S., Canada, France, Germany, Ireland and Greece. more

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