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Lowe's Canada looks to build brand awareness amid Rona takeover

from The Globe and Mail

In the fierce home improvement retail battle, Lowe's Canada is gunning to become the top choice of shoppers following its newly minted takeover of Rona Inc. On the heels of its $3.2-billion acquisition, U.S. parent Lowe’s Cos. Inc. now has just over $6-billion of annual sales in this country, about $1-billion less than top player Home Depot Canada. more


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