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At Apple's new San Francisco store, the indoors feels like outdoors

from Fast Company

Long before I visited the new "global flagship" Apple Store in San Francisco's Union Square, I was reasonably sure of some of the elements it would feature. Such as long tables displaying Apple devices, tasteful shelves of third-party products, an area for Geniuses to do their troubleshooting, and a glass staircase or two. What I didn't know — and what struck me more than any other aspect of the store when I attended a press preview this morning — was that so many of the store's walls would be built out of glass that the scene outside would be part of the experience of being inside. more


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