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Silver generation represents a golden opportunity for C-stores

from Convenience Store News

The "Silver Generation," considered adults aged 60 and older, could provide a golden opportunity for convenience store retailers. According to a new report from the Fung Global Retail & Technology research team, The Silver Wave: Understanding the Aging Consumer, this generation will drive more than 45 percent of consumption growth in North America. But Deborah Weinswig, managing director of New York-based Fung Global, cautioned that retailers must adapt to changing consumer wants and needs on both a macro and micro level to capitalize on this trend. more

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