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Nestlé International Travel Retail launches virtual reality experience

from The Moodie Davitt Report

Nestlé International Travel Retail (NITR) has introduced a virtual reality experience for super-premium brand Cailler at Zürich Airport. Taking place until June 24, The Taste of Real experience is located in the airport's Airside Center and uses innovative technology to engage with visitors. The virtual reality experience immerses travelers into the heritage and story of Cailler by "transporting" them to the mountains and green landscapes surrounding Masion Cailler in Broc, Switzerland. more

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