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Improving user experience: 5 key steps to optimize infrastructure, design and UI

from Business 2 Community

Customer loyalty can significantly differentiate one brand from others. For a digital business, this will mean that you need to create a positive customer experience in order for your brand to have a powerful impact that can elicit loyalty and return visits. For a digital business, customer experience will ultimately translate to your digital brand. Good UX will keep users coming back, especially if your website is useful and is a pleasure to use. Content-rich, meaningfully-designed sites always provide a good value to your customers, keeping them engaged and returning for more. The inverse is also true: a terrible user experience will leave a bad taste, and customers will shun your site and even your brand. more

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