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Use supply chain to predict consumer demand

from EBN

Perhaps no industry deals with volatility in consumer demand quite as much as consumer electronics. The combination of shrinking product lifecycles and broad, rapid adoption of new products can wreak havoc on a supply chain. Electronics manufacturers have worked to fine-tune their supply chains to better manage this volatility, using data collection, aggregation and visualization technologies to gain visibility into supply chain activities. This has allowed them to compress their reaction times and minimize the impact of unexpected market shifts. more

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