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Despite range of tools, it's not easy to clean up supply chain

from MediaPost Communications

Keeping the advertising supply chain fraud-free and ensuring that ads have been seen by actual people is a huge challenge. Participants on a panel called Tackling the Supply Chain discussed the issue at AdExchanger’s Clean Ads I/O conference on Tuesday. From a buy-side perspective, the issue is fraught with complexity, as the shift to quality is largely a technical challenge for buyers. more

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