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Truvia brand leader: 'When people see how much added sugar is in their food, I think they are going to be surprised'

from Food Navigator-USA

U.S. retail sales of sugar substitutes are declining 3-4 percent year on year as artificial sweeteners continue to lose ground, although products with a more "natural" positioning are growing 4-6 percent. But will the Food and Drug Administration's move to include "added sugars" on the Nutrition Facts panel prompt a fresh surge of interest in the category? more

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