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How can you compete on price, when customers are comparing different quality products that appear identical?

from LBM Journal

When you launched your combination lumberyard/hardware store in the late 1990s, there were a few fundamentals that you knew you’d need to make part of your company’s DNA for it to survive long-term. First, to attract and retain good people, you’d need to pay them at or above market rates and give them an opportunity to truly contribute to your company’s success. more

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