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The new American retailer


Apparel brand American Giant's first product, a $79 zip-up sweatshirt, was released in 2013. For Slate, Farhad Manjoo reviewed the sweatshirt under the headline "This Is the Greatest Hoodie Ever Made." He followed up with a second article six months later, saying he'd found one problem with the apparel company: it couldn't keep up with demand. The hoodies consistently sold out, even though the company paid for very little marketing. more

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