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Aldi to introduce Little Journey baby line

from Supermarket News

Aldi will introduce its first full line of baby products, called Little Journey, this August. The line will encompass 50 baby products including formula, organic pouches, diapers, training pants, wipes and baby wash. "Our Aldi customers spoke, and we listened," said Liz Ruggles, director of marketing for Aldi, in a statement. "The Little Journey product line is another way we’re using our shoppers’ feedback to make grocery shopping as simple and convenient as possible. more

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