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US Ad Blocking to Jump by Double Digits This Year

from eMarketer

Ad blocking in the U.S. will continue to cause headwinds for online advertisers, as the phenomenon is expected to grow by double digits this year and next. In 2016, 69.8 million Americans will use an ad blocker, a jump of 34.4% over last year. Next year, that figure will grow another 24.0% to 86.6 million people. eMarketer defines an ad blocking user as an internet user who accesses the internet at least once a month via any device that has an ad blocker enabled. more


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