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How Do We Mend the Unspoken, Harmful Division of Newsrooms and Business Units?

from INMA

There is an elephant in the newsroom. And it's a big elephant. It is the obvious lack of cooperation between newsrooms and business units, and we all prefer not to talk about it. It's everywhere in legacy media: in print, in radio, in television. At conferences, I see business people of all sorts speak these two words in hushed voices, rolling their eyes: "The newsroom." They won't innovate. They distrust us. They are blocking our projects. more

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